It's better to burn out than to fade away, at least that's what they say. Does burning out mean going out with a bang? I'll pretend for the sake of this writing that that's what it means. I've noticed this quite a bit with blogs I have been following for years- they burn out or fade away. It's a bummer, but a reality of the fickle young industry of blogging for a living. Even if that was not the goal at the start of the blog, it sometimes has a way of coming back to bite you.
I could be 100% percent wrong, but it's as though around 2009, fashion blogging exploded all of the internet. Folks with a flair for personal style garnered an audience thirsty for more- more creative looks, more information on how to cop the same or similar items, and more information on their personal lives. The audience demanded it! Most blogs I visited always had thirty+ comments. "Cute skirt/dress/shoes! Check out my blog kristinsfashionblog.com"
The audience saw how successful a handful of these people were that they wanted a piece of the pie. Where were their free pair of Swedish Hasbeens close? Why couldn't they get a dress "courtesy of" Modcloth? Quite honestly, I don't believe there is a formula to the success. For some reason, things worked out for those girls. That's not to say that some of them didn't work hard. I can only imagine trying to please an audience you gained while being yourself, but now you have to also work in sponsorships and advertising without losing too many people. As the bloggers grow older and begin families, is the audience going to care enough to stick around if the blog transforms as the blogger's life transforms? Is a blog that's strictly style going to bring in the same success approximately six years after the boom?
Lots of blogs nowadays have changed quite a bit. Some of them still feature their personal style, but there are little bits of lifestyle, personal life, maybe even some cooking mixed into these blogs once so dedicated to personal style. It's interesting to see the change over the years and how it seems that the style "blogging" has moved over into Instagram, it seems. Instagram is a place to grow an audience with some well placed hashtags and killer style. Companies seem to lean towards the social media aspect of advertising and utilize a lot of these Instagram style 'grammers. Can the blogging world keep up? Or have we seen it have its moment, with its time to now fade away?
personal style blogs: a thing of the past?
Powered by Blogger.
0 comments:
Post a Comment
I write what I write because I enjoy words. If you've got a few for me, cool. If they're negative, I don't care. If they're positive, that's cool, too.